Leadership development explainer
Legal technology explainer
Thomson Reuters.
A 3D animated explainer for Thomson Reuters Practical Law, using website content and motion graphics to introduce its legal research and guidance tools.
The brief
Introduce Thomson Reuters Practical Law using the company website as the starting point. The animation needed to explain the service clearly and work on social media.
The approach
I developed the script from the website and created the 3D motion graphics and animation. Website panels, icons and animated transitions guide viewers through the service.
The film highlights drafting notes, current-awareness emails, the Ask Service, key dates and What’s Market UK. The emphasis is on making the platform’s features and purpose easier to understand.
The finished work
A one-minute, 40-second animated product explainer used on Thomson Reuters’ social channels.
My contribution
Script development, 3D motion graphics and animation, starting from the client’s website.
