Show people what you do, why it matters and what to do next. Animated social content and explainer videos, with clear packages and direct contact with me, Richie.
Leicester based. Working with businesses across the UK.
Regular social content
Keep things moving
Social Motion
£1,250/month
Plus VAT. One paid month to get started. £500 + VAT one-off brand setup, if needed.
4 animated social videos every month
A useful message each week. Explain a benefit, answer a question, share a result or give people a reason to get in touch.
Choose the package that fits your brief. Each stands on its own. Scope, availability, intended use and final costs are confirmed in writing before booking. Voiceover is quoted separately.
01 / Social Motion
Four posts. Four good reasons.
Your knowledge, brought to life in a consistent style. We agree the messages in one monthly planning call, then I make the content ready to publish.
01
Show the benefit
A product feature, brought to life. Show the difference it makes for your customer.
02
Answer the question
Turn a common customer question into a short, clear explanation.
03
Share the proof
Animate an approved testimonial, case-study result or useful statistic.
04
Make the next step clear
Introduce a launch, event or offer with a clear invitation to act.
Built around typography, icons, supplied images, screenshots and straightforward 2D animation. Includes light editing of supplied copy, readable on-screen messaging and music licensed for agreed uses.
02 / Explain & Share
A clear explanation. More ways to share it.
Start with a 45-second explainer. Build on it with a longer film or optional social edits, depending on what your audience needs to understand.
THE MAIN STORY
Explainers from 45 seconds
For your website, sales conversations and presentations. Longer films are quoted to suit your brief.
Example: Exponential Training · full film, 1 min 48 sec. A longer commission with its own scope and budget.
Optional shorter social edits
Add 10–20-second versions using your explainer’s content and assets, each with its own opening message and call to action. Quoted separately. These six scenes show how a longer film can provide material for social content.
01Career growth02Online learning03Global reach04Flexible study05Personal support06Professional development
Six scenes from Exponential Training.
01
Find the story
Briefing, script and storyboard. You bring the subject knowledge; I help shape the explanation.
02
Bring it to life
An agreed 2D visual style, animation, music and subtitles. More detailed treatments are quoted to suit your brief.
03
Get it out there
Your landscape explainer, ready to share. Optional social edits and extra formats can be added to the quote.
From £1,750 + VAT for a 45-second explainer using typography, icons and supplied assets. The price increases with length, animation complexity and any extras. Your quote confirms the full project cost, payment stages and delivery dates before booking.
The details, side by side
Pick what fits.
Regular social messages or a bigger story with more ways to share it.
Social Motion and Explain & Share package comparison. All prices exclude VAT.
What’s included
Social Motion
Explain & Share
Best for
Regular social content
Explaining a product, service or process
Main delivery
4 social animations each month
1 explainer, starting at 45 seconds
Shorter edits
4 original messages, 10–20 seconds each
Optional social edits, quoted separately
Formats
2 agreed aspect ratios per video
Landscape explainer; extra formats quoted separately
Planning & copy
30-minute monthly call + light editing of supplied copy
Briefing, script development + storyboard
Visual style
An agreed, reusable brand style
Straightforward 2D animation using typography, icons and supplied assets
Sound & accessibility
On-screen messaging + licensed music for agreed use
Music, sound finishing + subtitles
Feedback
2 consolidated revision rounds per monthly batch
2 consolidated revision rounds within the agreed brief
Price, excluding VAT
£1,250 per month
From £1,750 for a 45-second explainer
Setup & payment
£500 one-off brand setup if needed; monthly payment in advance
Project fee and payment stages agreed before booking
Filming, detailed character animation, 3D, complex VFX, extensive technical illustration, extra versions and voiceover talent are quoted separately. Posting, social account management, ad spend and campaign management are not included.
Examples of previous commissions. Their length, style and scope vary; your package is agreed around your own brief.
Before we get moving
A few useful answers.
What kind of social animation is included?
Short, focused 2D motion using typography, icons, product images, screenshots and straightforward movement in an agreed brand style. We agree the four messages before starting the monthly batch. Detailed character animation, extensive new illustration, 3D and complex VFX are quoted separately.
What is the £500 setup fee for?
If you do not already have suitable motion assets, a one-off £500 + VAT setup establishes reusable layouts and animation treatments for Social Motion. This is £1,750 + VAT for the first month including setup, then £1,250 + VAT each month. I’ll confirm whether setup is needed before you book. Explain & Share has its visual approach included in the agreed project quote.
What does the £1,750 explainer starting price include?
A 45-second explainer in a straightforward 2D style, using typography, icons and suitable supplied assets. It includes briefing, script development, a storyboard, animation, music for the agreed use, subtitles, a landscape video and two consolidated revision rounds within the agreed brief. This is a one-off project fee, plus VAT. The scope, delivery dates and payment stages are agreed before booking.
What affects the final explainer price?
The starting price is for a 45-second film. Longer films, more detailed illustration, character animation, complex movement and extra versions increase the cost. I’ll recommend a length and approach for your message, then give you a clear quote before work starts.
Are shorter social edits included with the explainer?
Social edits are an optional extra. We can turn parts of your explainer into shorter videos with their own opening messages and calls to action. The price depends on how many you need, their length and the formats. We agree those costs before adding them to your project.
Can I try a month of Social Motion?
Yes. We can start with one paid month and review the content and process together before agreeing ongoing work. Any setup needed is quoted first. Your booking confirmation sets out the production dates, payment dates and any ongoing commitment.
Do you post the videos or manage our social accounts?
I supply ready-to-publish videos and cover images. Posting, community management, advertising spend and running campaigns are not included. Tell me where you’ll use the content so I can prepare the right formats and agree any licensing requirements.
Is voiceover included?
Voiceover talent is quoted separately according to the voice and intended use. I can help arrange it, or work with a suitable recording you supply. Music licensing for the agreed use is included; any additional paid assets or licences are agreed before purchase.
How do feedback and delivery work?
We agree the brief, visual style, deliverables and dates before production. Each package includes two consolidated revision rounds within the agreed brief. A changed concept, approved script or extra deliverable may affect the price and schedule; I’ll agree that with you before extra work starts. Timely assets and feedback help keep everything moving.
Can you quote for something different?
Of course. If you need a standalone explainer, a larger campaign, technical animation, character work or a different volume of content, send me the brief and budget. I’ll suggest an approach and provide a separate quote.
Read the booking terms. Your written quote confirms the package details and any agreed differences.
Let’s talk about your business
What do you need people to understand?
Tell me what you do, who you want to reach and where the videos will be used. I’ll help you find the right starting point.
01 / Social Motion
Four posts.
Four good reasons.
Your knowledge, brought to life in a consistent style. We agree the messages in one monthly planning call, then I make the content ready to publish.