Exponential.

The brief

Create a polished animated homepage explainer on a limited production budget, showing the benefits of working with Exponential.

The approach

I worked directly with the client in collaboration with a graphic designer. We developed the storyboards together, looking for the slickest way to bring the idea to life. The designer created the graphics and I handled the animation.

The main challenge was creating something we were both proud of within a small budget.

The finished work

An animated explainer for Exponential’s homepage. The explainer formed part of a website update that also included SEO improvements. The client reported improved website conversions.

My contribution

Animation and collaborative storyboarding, working alongside the graphic designer who created the graphics.