Leadership development explainer
Training provider explainer
Exponential Training.
An animated explainer for Exponential Training & Assessment, introducing its distance learning and professional development services to potential customers.
The brief
Create a homepage explainer showing the benefits of studying with Exponential Training & Assessment. The film introduces its approach to distance learning, including tailored one-to-one support and feedback.
The approach
I helped develop the script and worked with a graphic designer on the storyboards. The designer created the graphics and I handled the animation.
Characters, diagrams and motion graphics bring the learning process and support on offer into a single explanation, helping prospective customers understand how the service works.
The finished work
A one-minute, 48-second homepage explainer. The client said the animation made conversations with potential customers easier because they had less to explain about their products.
My contribution
Collaborative script development and storyboarding, plus animation. Graphics created by the collaborating designer.
