Brand animation
Broadcast sting
E4 Sting.
A team-created ten-second animation for the E4 sting competition, using supplied music. Selected as a runner-up and broadcast on E4.
The brief
Create a ten-second E4 sting using the supplied music. This was a team project working directly with the client.
The approach
The sting combined illustration and animation within the allotted running time, using the music supplied for the entry. The visual sequence had to fit both the fixed duration and the soundtrack.
The finished work
A ten-second animated sting, selected as a runner-up in the E4 competition and broadcast on E4.
I found out it had been broadcast years later, when someone mentioned seeing it on TV.
My contribution
Part of the team creating the sting, working directly with the client.
